Overview:

The aim of this project was to rebrand for the Bouldering Project and develop a comprehensive guidebook to accompany the rebrand. It's crucial for companies to undergo periodic refreshes to stay aligned with their evolving target audiences.
 

Problem:

Target audiences demographics and preferences can shift over time and could prompt a need to rebrand to better resonate with current and future customers. Additionally, changes in the competitive landscape or emerging trends may necessitate updating Bouldering Projects branding to maintain a competitive edge. Strategic repositioning efforts to target new customer segments or emphasize different aspects of their offerings could also drive the need for a rebrand. Overall, a rebrand can help Seattle Bouldering Project stay relevant, competitive, and aligned with the evolving needs of its audience.
 

Solution:

As I researched I realized that they supported a lot of family and youth activities and they provide a wide variety of fitness options for all people so creating an inviting design with softer colors and roundness felt more inclusive.