The aim of this project was to create a rebrand for Bouldering Project and develop a comprehensive guidebook to support the new visual identity. As brands evolve, it’s important for them to periodically refresh their image to stay aligned with changing audiences, trends, and market expectations. Through my research, I found that the Bouldering Project places a strong emphasis on community, family and youth programs, and offering a wide variety of fitness options for people of all experience levels. With that in mind, I wanted the rebrand to feel more inviting and inclusive. I achieved this by incorporating softer colors, rounded design elements, and a more approachable visual language that better reflected the welcoming and community-oriented environment the brand creates.