Overview: 

Fantome Cafe Transparents is a coffee company with multiple locations throughout the province of Quebec. The aim is to revolutionize the traditional coffee experience through transparency, sustainability, and community engagement. With a mission centered on transparency with our coffee sourcing and community. Fantome Cafe Transparents emphasizes transparency in its operations, sourcing ethically produced beans and minimizing its environmental impact.  

 

Problem:  

The objective of this project was to create a design for a ready-to-drink (RTD) coffee can that maintains consistency with the brand identity while also standing out distinctly from existing products in the market. This design task was undertaken for a chosen company that currently does not offer such an item in its product lineup.  

 

Solution:  

The brand currently lacks any products available in stores or ready-to-drink cans in general. I reviewed their website and branding to gather inspiration. The key takeaways I took were the emphasis on the brand's humanity, transparency of bean sourcing, and the playfulness of their logo.