Overview:
Black Line started this clothing brand with the goal of delivering higher-quality, performance-driven apparel at an accessible price point for mountain bikers. Frustrated by the lack of affordable options that met the technical demands of serious riders, they set out to create gear that balances durability, comfort, and style—designed by riders, for riders.

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Problem:
With only one week to print the sample, the client needed a fast turnaround, clear communication, and a production-ready design that required no additional revisions.

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Solution:

The client had a clear vision: they wanted a design featuring a topographic map that felt both technical and distinctly Pacific Northwest. To bring that to life, I created a custom map inspired by the Cascade mountain range in Washington State.