pop-up cafe
Entrepreneurial Project
Role: Graphic Designer, Copywriter, Production, Project Manager, Co-Founder
Timeframe: 6 weeks
Tools: Indesign, Illustrator.
Collaborator: Brooklyn Schugar, Olivia Chasse
Overview:
24mm Café is a bi-monthly pop-up that blends coffee culture with analog photography to create intentional, in-person experiences. Rooted in the belief that meaningful connection happens offline, each event takes place in a new city and setting—designed to spark conversation, capture candid moments, and build community around creativity and presence.
Problem:
In a time where most social interactions happen online, people are craving genuine, face-to-face connection. Traditional cafés and events often lack the intentionality or atmosphere needed to foster deeper interactions. There was a need for a space that encourages presence, creativity, and community—without screens.
Solution:
24mm Café was created as a mobile, community-driven experience that invites people to slow down, connect in person, and be present. Through analog photography, shifting environments, and intentional design, each pop-up—hosted in cities around the world—fosters genuine conversation and creative expression, offering space for people to gather offline and build lasting connections.
Demographic
24mm Café welcomes a diverse range of people aged 20–40 who seek authentic, face-to-face connection in a welcoming, creative environment. Attendees come from various backgrounds—professionals, students, travelers, and community members—who value meaningful offline experiences, cultural exploration, and shared moments captured through analog photography. The café appeals to those who appreciate intentional social spaces and enjoy discovering new cities around the world.
Style Guide
Done by Olivia Chase
Event Materials
Done by Ilona
