Overview:
Motive Rebuilds is a new automotive brand specializing in the restoration and modification of older, niche vehicle platforms. As a business just starting, Motive Rebuilds needed a distinctive logo to establish its identity, connect with its target audience of young car enthusiasts, and lay the foundation for future branding.
 

Problem:
At launch, Motive Rebuilds had no existing visual identity. Without a logo or brand system, it lacked the tools to present itself professionally across social media, promotional materials, or merchandise. The challenge was to create a visual mark that felt authentic to the brand.
 

Solution:

A custom logo was created to capture the mechanical essence of Motive Rebuilds while incorporating a modern edge that leaves room for future brand expansion. The design pairs bold, industrial typography with a strong, versatile symbol, making it suitable for both digital platforms and physical applications. This visual identity lays the groundwork for brand recognition and growth.