Overview: 

The Women’s Game is an organization dedicated to celebrating, supporting, and advancing women in football. Through storytelling, and community initiatives, it shines a light on the athletes, teams, and movements shaping the future of women’s athletics. TWG's mission centers on empowerment, visibility, and equality using creativity and collaboration to elevate the game both on and off the field.

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Problem:  

The Women’s Game lacked a cohesive visual identity to represent its mission of empowering women in sports. Without a strong, recognizable brand, the organization struggled to capture attention, build trust, and grow its audience. The challenge was to create a unified brand system that reflected its values of strength, inclusivity, and visibility while appealing to a diverse and modern community.​

 

Solution:  

The solution was to develop a strong and cohesive brand identity that clearly represents The Women’s Game and its mission. A comprehensive brand book was created to establish visual guidelines and ensure consistency across all materials. This foundation allows current and future designers, collaborators, and partners to maintain a unified look and feel, strengthening recognition and helping the organization continue to grow its presence and impact.