CleanWave
Packaging
My Role: Designer, Art Director, Copywriter, Researcher
Collaborator: Brigid Slinger
Timeline: 6 weeks
Tools: Indesign, Illustrator, Procreate
This project focuses on developing the brand identity and packaging concept for Clean Wave, a company dedicated to promoting environmentally responsible cleaning products. Many conventional cleaning products prioritize cost and perceived effectiveness while often harming the environment, leaving consumers unsure which options are truly sustainable. The challenge was to create a brand that clearly communicates environmental responsibility while still appealing to everyday consumers. Through thoughtful branding, packaging design, and transparent messaging, Clean Wave aims to make eco-friendly cleaning products feel accessible, trustworthy, and easy to choose.
Demographic
Individuals aged 25-35, with middle-class incomes and busy urban lifestyles, exhibit specific cleaning habits and preferences. During COVID, time spent on housecleaning increased significantly for this age group, including families, couples, and singles. They purchase their own cleaning products and share chores more equally than older generations. Eco-friendly options are crucial in their decision-making but must also be effective cleaners. They enjoy cleaning and find it more satisfying than other generations, yet they seek time-saving measures to extend intervals between cleaning sessions. This demographic experiences higher stress levels and pursues a cleaner lifestyle, encompassing clean eating, streamlined habits, and tidy living spaces. They are concerned about preserving "good" bacteria and desire a variety of options, such as different scents, in their cleaning products.
Mood Board
Brand Kit
Sketches
Mockups
