pop-up cafe
Entrepreneurial Project
2025
This project focuses on developing the brand identity and concept for 24mm Pop-Up, a bi-monthly event that blends coffee culture with analog photography to create intentional, in-person experiences. In a time when many social interactions happen online, people are increasingly craving genuine face-to-face connection, yet traditional cafés and events often lack the atmosphere needed to encourage deeper interaction. The challenge was to design a concept that encourages presence, creativity, and community without relying on digital spaces. Through thoughtful branding, analog photography, and a mobile event format that travels to different cities, 24mm Pop-Up creates environments where people can slow down, connect offline, and share meaningful experiences.
Demographic
24mm pop-up welcomes a diverse range of people aged 20–40 who seek authentic, face-to-face connection in a welcoming, creative environment. Attendees come from various backgrounds—professionals, students, travelers, and community members—who value meaningful offline experiences, cultural exploration, and shared moments captured through analog photography. The café appeals to those who appreciate intentional social spaces and enjoy discovering new cities around the world.
Style Guide
Done by Olivia Chase
Event Materials
Done by Ilona Leclerc Devillard
